Google My Business Listing, Benefits and Checklist | ProfshineTech Community





Google My Business Listing, Benefits and Checklist

Google My Business is a free tool that helps small brands get chosen by local customers.


Google My Business is a free tool that helps small businesses and startups to create and manage their free listing on Google, which appears when a customer find businesses on Google Search and Maps. It helps you to showcase yourself how are you different from others. It is very crucial for local businesses to create a Google My Business account and optimize it to get found, stand out, and get chosen by local customers.

Why small businesses need to list on Google My Business (GMB)?

As we all know that today 7 out of 10 shoppers search online when they need to find a business and they make the purchase with the one who appeared on the search engines and also locally connected with them, according to their location. By listing on GMB, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them.

What Are the Benefits of Google My Business for Small Businesses?


According to research over five billion searches are made each day through Google alone. That means a large number of audience can see your profile. People made searches on Google to make their life easier and there is a very famous proverb as well, which we all use "Just Google It". 

Cost-Effective Tool: As I already mentioned above that it is completely a free tool from one of the biggest search engines on the internet i.e. Google. GMB helps you to put your business in front of potential customers. Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you.

Visibility on Google Search & Maps: The biggest benefit of GMB is the prime position it can occupy in the search results. The Local Map search is located in a valuable and highly visible space on the search results page on Google. The information which appears about your company or organization in the Google Map is your Google My Business listing. As you can see in the below-mentioned image:


Google Posts: One of the best features of GMB as posts are a way companies can promote offers, news, events, product/service updates, and announcements. These updates will show up on Google Search and Maps to provide businesses with even more ways to keep in touch with their potential customers.

Direct Messaging Feature On GMB: Google recently launches its new feature called direct messaging with your potential customers through GMB. Through this feature, businesses will be able to quickly answer questions and assist current and potential customers. You'll need to turn on this feature within your Google My Business dashboard to begin receiving messages.

Now after all this you must be curious to know how to create a Google My Business listing of your business. So here you go, find the below step by step checklist for your reference.
  • Login to your Google My Business accounts with the registered email you are associated with your domain.
  • Enter your official business street address, as mentioned on the website and other directories. if Google unable to find your location, then use the pinpointer to move it to the right place. It is optional whether you want to show your address or not.
  • Name your business category from the drop-down.
  • Add your business phone number and website, Google will ask for verification there are several ways like to allow them to call you, text you or send a postcard via courier. After the verification, you will see an image like this below
  • Add photos to your business profile, we recommend that at least one of your images is geo-tagged since this will confirm to Google that the images you have in your account correlate with the business address used when setting up your Google My Business account. If your images were taken with a smartphone, chances are they are already geo-tagged. If not, here is a website that can help you: https://www.geoimgr.com/ All you need to do is upload the images you would like geo-tagged, enter the address of your business to get the coordinates, request meta-indexing, download the new file, check it for geotags by inspecting the GPS Data tab in Photoshop, and upload it to GMB.
  • Add the service areas you are working on. For example, find the image below
  • Add a description of your company to help visitors or your customers to know better about you.
  • Add the working hours to let customers know the correct time to contact you.
  • Create a store code and labels for your business, you will find this in the info section of your profile, the example in the image below
  • Add products and services, as Google focuses more on the images of your products and services so make sure the images are high quality, which will help you get listed in the search engine.
  • Create your post to let your potential customers know what you are offering today. In the post, a section can also create an offer and updates about the latest and upcoming events to make your visitors updated.
  • Ask your clients to submit a review for you, as it will help you appear in the search engines, more the good customer reviews great the search engine ranking.
Businesses with listings that are complete with contact information, photos and reviews have a much better chance of getting customer's attention when they are searching online. Google research suggests that customers are 50% more likely to consider purchasing from businesses with a complete listing. Positive reviews, relevant photos and offers are important pieces of information that help customers in choosing your business. 

If you require any help in Google My Business listing, then contact us at https://www.profshinetech.com/contact-us/ we will help you get listed on one of the best search engines on the internet. We are one of the best web designing company in Delhi, India. We are providing the best Web Development and Digital Marketing Company.

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