On-Page SEO the beginner's guide in 2021

SEO stands for Search Engine Optimization, a process of getting traffic through the search results on search engines. SEO consists of on-page (refers to the practice of optimizing web pages to improve a website's search engine rankings and earn organic traffic)and off-page (refers to techniques you can use to improve the position of a website in the search engine results page) activities to boost your website's visibility in search engine result pages (SERPs) for your preferred keywords.

Today we are going to talk about the basic factors affecting the On-Page SEO ranking of our website.

 

What is On-Page SEO?

On-Page SEO refers to the practice of optimizing web pages to improve a website's search engine rankings and earn organic traffic. Some aspects of your webpage that can be optimized include the page title, headers (h1 and h2 tags), URL, text content, meta descriptions, internal links, and much more.

Majorly speaking On-Page SEO consists of 2 aspects which are content and technical stuff. In this guide, we're going to walk you step by step through the most important on-page success factors and techniques.

 

What are On-Page SEO factors?

On-page optimization consists of many steps.

Here's a list of some important on-page SEO factors that influence the success of your website.

1.    Optimize Title Tag: The title tag is a tag that shows in the search engine result below the URL. You always need to make sure that it is the first thing that is going to attract the users and crawlers. The title tag is the first thing users look to better figure out if your content will meet their needs. Therefore, a strong title tag that contains important keywords will boost more clicks and traffic.

 

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2.    Optimize Meta Descriptions: A meta tag or description is a brief description of the page that shows on the search engine result (SERP) below the title. This description will provide the details about the content on your page. A good meta description makes you stand out on the SERP's and demonstrates that your page contains relevant information for the person who is searching for the particular keyword. SEMrush On Page SEO Checker provides you content ideas and tips to keep your meta descriptions unique better from an SEO standpoint.

3.    Optimize Images: Visual impacts are always irreplaceable. Customers always appreciate images and images also increased the chances of higher engagement on your website. The images should be well optimized which means they load quickly, completely optimized with the alt tags, don't forget to mention the keywords in the titles and file names.

4.    SEO Friendly URL: URL plays an important role in the search engine ranking of your website. Make sure the URL is SEO-friendly and contains the right keywords which describe the content of your page. This can encourage users to click from the SERP to this particular result, increasing your traffic.

5.    Header Tags Optimization: Think of heading tags as an outline of your content. They're HTML tags that indicate headings on a webpage. Header tags should be located in descending order from H1-H6, with H1 being the most general heading and H6 being the most specific subheading. 

6.    Content Writing: Always use your main and targeted keywords in the very first paragraph of your content to clarify your purpose to the visitors on your website. Remember that the search engine algorithm looks for keywords and terms that provide it with clues about your content and the type of information it contains. Make competitive keyword research on how your competitors are ranking above in the search engine rankings. Ubersuggest is the best free tool for competitive research. Regularly revisit your past content and look for ways to improve it.

7.    Keyword Optimization: Keywords play an important role in the On-Page SEO ranking of your website. Always make sure that the keywords are rightly distributed among your website. A good website contains 3% of keywords on a particular page. To find out the best keywords for your business use Google Trends.

8.    Internal Linking: Internal linking involves linking to the content on your website. Make sure you link your pages with each other to make it easy for the visitors to find more details without being lost. It helps in reducing your bounce rate as it makes the visitor engage more on your website.

9.    Outbound Linking: Linking to external sources is known as outbound links. It is being used to provide additional information for a particular topic. Since these links can help add authority to your site and improve the experience for users interested in this particular topic.

10.    Content-Length: You have to be sure that your content is long enough so it is sufficient for readers and search engines. One study recently found that the average word count of content on the first page of Google was around 1400, but never make it super long and make your visitors get bored, if it happens then your bounce rate will increase as the users will redirect to some other website.

Conclusion

In conclusion, here is your summary of the On-Page SEO checklist

·    A title should be catchy and not more than 60 characters

·    The meta title should be brief and optimized with keywords, should not be more than 160 characters

·    Write a clear URL containing the target keywords

·    Use your targeted keywords in the very first paragraph of the content

·    Structure your text by using H1 to H6 subheadings in descending order

·    Make your text easy to read and never be too lengthy

·    Make sure the content is not copied from somewhere, it should be unique

·    Make sure the images and optimized in size and alt tags

Understanding the basic concept of what the Google algorithm wants to see and what it considers to be a ranking factor can help you make better decisions for your site and boost your SERP position.